Which method involves discussing with a similar group over a long time to understand customer needs?

Which method involves discussing with a similar group over a long time to understand customer needs?

• A. Market research
• B. Focus groups
• C. Primary research
• D. Market share

Answer: (B)

The method that involves discussing with a similar group over a long period of time to understand customer needs is focus groups. Focus groups are organized discussions that gather a diverse group of participants who share similar characteristics related to the product or service. This setting allows for in-depth exploration of participants' thoughts, feelings, and attitudes towards specific topics, products, or services. Focus groups foster open communication, enabling participants to provide feedback and engage in discussions that can reveal underlying needs and preferences. The extended duration of these discussions helps to build rapport among participants, leading to more candid feedback and deeper insights into customer behavior and desires. While market research is a broader category that encompasses various methods of gathering information about markets and consumers, focus groups specifically utilize qualitative discussion. Primary research refers to the collection of original data directly from sources, which can include focus groups but also involves surveys and interviews. Market share refers to the portion of a market controlled by a particular company or product and does not relate to understanding customer needs through discussion.

The method that involves discussing with a similar group over a long period of time to understand customer needs is focus groups. Focus groups are organized discussions that gather a diverse group of participants who share similar characteristics related to the product or service. This setting allows for in-depth exploration of participants' thoughts, feelings, and attitudes towards specific topics, products, or services.

Focus groups foster open communication, enabling participants to provide feedback and engage in discussions that can reveal underlying needs and preferences. The extended duration of these discussions helps to build rapport among participants, leading to more candid feedback and deeper insights into customer behavior and desires.

While market research is a broader category that encompasses various methods of gathering information about markets and consumers, focus groups specifically utilize qualitative discussion. Primary research refers to the collection of original data directly from sources, which can include focus groups but also involves surveys and interviews. Market share refers to the portion of a market controlled by a particular company or product and does not relate to understanding customer needs through discussion.