What method involves asking people a set list of questions through various mediums?

What method involves asking people a set list of questions through various mediums?

• A. Interviews
• B. Surveys and questionnaires
• C. Observations
• D. Focus groups

Answer: (B)

The method that involves asking people a set list of questions through various mediums is indeed surveys and questionnaires. This approach is characterized by its structured format where respondents provide their answers to the same set of questions. These questions can be delivered through various mediums, such as online forms, telephone calls, or paper forms. Surveys and questionnaires are designed to gather quantitative data that can be analyzed statistically, making them a powerful tool for collecting insights from a larger population in a systematic way. This method allows researchers to collect responses from a wide audience efficiently, ensuring that the data collected is relevant and comparable across different respondents. It is especially useful in market research, where understanding consumer preferences or opinions is essential. The versatility of delivery also contributes to the robustness of this method, as it can go beyond geographical limitations and cater to different demographic segments. In contrast, interviews involve more personalized interactions, often leading to qualitative insights, but do not strictly adhere to a set list of questions like surveys do. Observations focus on watching behavior rather than directly asking participants questions. Focus groups consist of discussions among a small group, which generates different dynamics compared to the structured nature of surveys and questionnaires.

The method that involves asking people a set list of questions through various mediums is indeed surveys and questionnaires. This approach is characterized by its structured format where respondents provide their answers to the same set of questions. These questions can be delivered through various mediums, such as online forms, telephone calls, or paper forms. Surveys and questionnaires are designed to gather quantitative data that can be analyzed statistically, making them a powerful tool for collecting insights from a larger population in a systematic way.

This method allows researchers to collect responses from a wide audience efficiently, ensuring that the data collected is relevant and comparable across different respondents. It is especially useful in market research, where understanding consumer preferences or opinions is essential. The versatility of delivery also contributes to the robustness of this method, as it can go beyond geographical limitations and cater to different demographic segments.

In contrast, interviews involve more personalized interactions, often leading to qualitative insights, but do not strictly adhere to a set list of questions like surveys do. Observations focus on watching behavior rather than directly asking participants questions. Focus groups consist of discussions among a small group, which generates different dynamics compared to the structured nature of surveys and questionnaires.