What is the primary objective of an enterprise trying to ensure its continued existence?

What is the primary objective of an enterprise trying to ensure its continued existence?

• A. Profit maximization
• B. Survival
• C. Market expansion
• D. Innovation

Answer: (B)

The primary objective of an enterprise striving for its continued existence is survival. This concept focuses on maintaining the business's ability to operate in the long term, ensuring it can withstand challenges such as competition, economic fluctuations, and changing customer preferences. Survival encompasses aspects like financial stability, effective resource management, and the ability to adapt to market conditions. Without prioritizing survival, an enterprise may struggle to achieve other goals, such as profit maximization or market expansion. Profit maximization, while important, is often a secondary concern that follows the establishment of a stable business foundation. Similarly, market expansion and innovation are strategies that can promote growth and improve competitiveness but are meaningful primarily in the context of ongoing operational viability. Without ensuring survival first, these pursuits may not be sustainable.

The primary objective of an enterprise striving for its continued existence is survival. This concept focuses on maintaining the business's ability to operate in the long term, ensuring it can withstand challenges such as competition, economic fluctuations, and changing customer preferences.

Survival encompasses aspects like financial stability, effective resource management, and the ability to adapt to market conditions. Without prioritizing survival, an enterprise may struggle to achieve other goals, such as profit maximization or market expansion. Profit maximization, while important, is often a secondary concern that follows the establishment of a stable business foundation. Similarly, market expansion and innovation are strategies that can promote growth and improve competitiveness but are meaningful primarily in the context of ongoing operational viability. Without ensuring survival first, these pursuits may not be sustainable.